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Generation Motivators – Boomers, Generation X and Gen Y

Ok so if you're a Boomer then most likely you'll be committed, hard working and career focused – which has caused you to be tagged as workaholics by Generation X and Generation Y (commonly mistaken for Millennial's).


The Baby Boomer work ethic is also characterised by dedication, loyalty and a willingness to stay in the same job for a long time. You have a lot to offer businesses with your work and life experience, skills and knowledge that many younger people can’t offer. You tend to work longer hours – and respect is paramount when managing a Baby Boomer.


Which One Are You?

Boomers are born between 1946 and 1964
Generation X born between 1965 and 1981
Generation Y are born from 1982 to 2000 (some experts argue that its as late as 2003 for GenY - which explains why they are often called Millennial's)


Gen X's like me occupy a massive 60 per cent of the current workforce. We posses an entrepreneurial spirit, a do-it-yourself attitude and, in contrast to the generations before us, embrace change in the workplace. Gen X's are career-oriented but place a strong emphasis on family time and strive for a good work–life balance. Your Gen X's enjoy freedom and autonomy – they'll work to live rather than live to work, which is often frowned upon as slack and difficult to manage by the Boomers, who prefer to do the long hours.


On the other hand - a new generation that seems totally alien to many has sprung up. Practically born with a mobile phone strapped to their ear and a laptop in their cradle, Gen Y are totally comfortable with technology. Excellent multi-taskers (after all they’ve had to juggle school, soccer training, dance class, computer games and other social interests, all whilst sending text messages), they are impatient and require instant gratification as they have always had all the information they need at their fingertips via the Internet. With their ‘what’s in it for me?’ attitude,


Generation Y focuses on entitlements, rewards, promotions and development, which has often led to ‘gen Y bashing’ over recent years. Other generations see them as arrogant, selfish, lazy and unethical. However, provided with rewards, access to training and inspiring leadership, this generation will thrive and be the one to take business through to the future


Generations in the Workplace - It's a Mash Up That'll Be A Screw Up If You Fail To Understand It"


Baby Boomers value stability in the work place - work / life balance makes little sense to them, they'll dictate to their subordinates*, their questioning style tends to be 'what now, what for" etc...


They expect you to respect them but may never give it in return as it's bloody hard expensive to just "give it away".


For Boomers knowledge is power so it makes little sense to share knowledge because that'll take their "power" away
* subordinates can be anyone younger or less experienced than them - even their bosses


Gen X value work / life balance in the work place - their greatest motivation is to invest time in their family and social world, their management style is conversational, seeking other opinions before committing to a decision - this can be referred to as Two-Way Management, their questioning style tends to be 'how can we, how could you" etc...


They believe respect must be earned. Like Gen Y knowledge is more powerful when it's shared as many HANDS make light work.


For Generation Y there is little difference between work and play - work is play, play is work - living in the present - the now is far more interesting, management style can be called inclusive - it's all about the TEAM and everyone should be included, their questioning style tends to be "why is it done this way, why should it be done at all?" etc...


They believe respect can be demanded because they place high value on their opinion as much as they value the opinion of the whole group.


Like Gen X knowledge is more powerful when it's shared as many BRAINS make light work.


To sum up

Once you fully understand each generations mantra and you'll be 80% of the way towards managing these individual groups effectively.